Best Analytics & Web Analytics
Compare website analytics tools for privacy, product analytics, and marketing attribution. Compare features, pricing, and find your fit with our decision quiz.
Analytics & Web Analytics Comparison Table
| Feature | Google Analytics 4 | Mixpanel | Amplitude | Plausible | Fathom |
|---|---|---|---|---|---|
| Free plan | Yes | Yes (20M events) | Yes (10M events) | No | No |
| Starting price | $0 | $20/mo | Custom | $9/mo | $14/mo |
| Best for | General web | Product teams | Growth teams | Privacy-first | Simple privacy |
| G2 score | 4.1 | 4.5 | 4.5 | 4.7 | 4.8 |
| Real-time | Yes | Yes | Yes | Yes | Yes |
| Privacy friendly | No | Partial | Partial | Yes | Yes |
| Product analytics | Basic | Advanced | Advanced | No | No |
| Funnels | Yes | Yes | Yes | Yes | Yes |
| Custom reports | Yes | Yes | Yes | Limited | Limited |
| Data retention | 14 mo | 5+ years | Unlimited | Unlimited | Unlimited |
Prices and features updated 2025. Click tool names to visit their site (affiliate links where available).
Decision Quiz: Find Your Analytics & Web Analytics
1. Is user privacy / GDPR compliance critical?
Top Picks by Use Case
Google Analytics 4
Best for: General web — Starting at $0
Yes | G2: 4.1
Mixpanel
Best for: Product teams — Starting at $20/mo
Yes (20M events) | G2: 4.5
Amplitude
Best for: Growth teams — Starting at Custom
Yes (10M events) | G2: 4.5
Plausible
Best for: Privacy-first — Starting at $9/mo
No | G2: 4.7
Fathom
Best for: Simple privacy — Starting at $14/mo
No | G2: 4.8
Related Keywords
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