Best SEO Tools
Compare SEO tools for keyword research, rank tracking, site audits, and backlink analysis. Compare features, pricing, and find your fit with our decision quiz.
SEO Tools Comparison Table
| Feature | Ahrefs | SEMrush | Moz Pro | Ubersuggest | Serpstat |
|---|---|---|---|---|---|
| Free plan | Limited tools | Limited | 30-day trial | Limited | Limited |
| Starting price | $83/mo | $108.33/mo | $79/mo | $29/mo | $50/mo |
| Best for | Backlinks | All-in-one | Beginners | Budget | Mid-market |
| G2 score | 4.5 | 4.5 | 4.4 | 4.2 | 4.6 |
| Keyword research | Excellent | Excellent | Good | Good | Good |
| Rank tracking | Yes | Yes | Yes | Yes | Yes |
| Site audit | Yes | Yes | Yes | Yes | Yes |
| Backlinks | Best | Good | Good | Basic | Good |
| Content explorer | Yes | Yes | No | No | Yes |
| API | Yes | Yes | Yes | No | Yes |
Prices and features updated 2025. Click tool names to visit their site (affiliate links where available).
Decision Quiz: Find Your SEO Tools
1. Is backlink analysis your #1 need?
Top Picks by Use Case
Ahrefs
Best for: Backlinks — Starting at $83/mo
Limited tools | G2: 4.5
SEMrush
Best for: All-in-one — Starting at $108.33/mo
Limited | G2: 4.5
Moz Pro
Best for: Beginners — Starting at $79/mo
30-day trial | G2: 4.4
Ubersuggest
Best for: Budget — Starting at $29/mo
Limited | G2: 4.2
Serpstat
Best for: Mid-market — Starting at $50/mo
Limited | G2: 4.6
Related Keywords
best seo toolsahrefs vs semrushseo software comparisonbest keyword research toolfree seo tools